Einar Vollset, the founder and owner of AppAftercare.com wanted to share his expertise in productizing your business by offering one-on-one coaching and lead generation. He needed to attract customers to his new business so asked me to take his knowledge and distill it into a 12-part ecourse and ebook. The course increased his monthly recurring revenue by $3,000 in two months.

Sample of a chapter title page in the ebook.
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
At the end of every chapter I included a page titled "Action Items" with the same image and formatting so readers could quickly find ways to put the theories they learned into practice.