Project Summary

Adhearx gives doctors and insurance providers the tools to deliver high-quality healthcare through a better understanding of why patients struggle with medication adherence. They needed a website to inform both healthcare providers and patients about their service. 

The main target audience, doctors and insurance providers, have very little time to read large amounts of text. I kept the copy engaging and succinct and worked with the client's designer to craft messaging that would complement eye-catching icons. After writing the copy for the new website, I was brought on to write the script for three short explainer videos, featured on the site. 

Check out the full website here. 

Watch the Adhearx video for patients.