I can help your business grow through thought-provoking discussions, goal-oriented strategizing, and the creation of engaging content that will turn prospects into loyal customers or clients.
It all starts with a conversation. Over coffee or tea we will begin to define your voice and uncover the compelling story of your product or service. Next, we decide how best to approach your content needs through one or more of the following services:
Don’t see what you’re looking for here? Get in touch and let me know how I can help. If I can’t achieve your specific content goals, I’ll do my best to connect you with someone who can.
Writing for our business was something that we struggled with until we hired Molly. Now edits are rarely needed, topics are fastidiously chosen, researched and appropriate to our business. The content is superbly written and she expertly posts with appropriate hash tags too. Thank you Molly for making our lives easier! Robbin Finnerty, Partner at Pagoda Technologies LLC
Website Copy
Quality content sets you apart from your competitors. Together, we can hone your message and clarify your goals. Whether it's a rewrite or brand new messaging, I'll help you define your voice and craft useful content that attracts your ideal customer.
A lot of people can write well but being able to develop and distill someone else’s ideas is a cut above, and Molly was able to offer that. Chris Browning, Founder & User Experience Strategist at Clever UX
Blogging
A well-managed blog can be your most valuable marketing tool. Fresh content that’s valuable to your readers (it answers a question or solves a problem) will increase your ranking in search engines, drive traffic to your website, and set you apart from the competition.
Your blog provides opportunities for you to better understand your target audience and gives you the chance to gain their trust. It's also a great way to build your list.
Molly has helped Little Arrows build its online presence through blogging, crafting copy for our email campaigns, and writing website content, specifically for our Home page and Work page. If you need any assistance creating high-quality written content for your business, Molly is your gal -- she's easy to work with, really takes the time to understand your business, and, of course, is a skilled writer. Marci Ikeler, Director of Digital and Senior Partner, Gradient Digital (Formerly Little Arrows)
Lead Magnets
Consistent, strategic blogging will help drive more traffic to your site, but how are you capturing your potential customer's attention once they get there? Are you capturing their email so you can stay in touch or are you letting them bounce off your page, never to return?
Lead magnets or opt-in incentives are a crucial component of effective content marketing. I can create irresistible lead magnets like ecourses, templates, and quizzes that will help you grow your email list. These free offerings also show your commitment to your audience and establish you as an expert in your field.
Newsletters
Newsletters are one of the most effective and cost efficient ways to stay engaged with your target audience. It gives you the chance to speak directly to those who have shown interest in your business and turn them into customers and brand ambassadors.
Grow your list and make your subscribers happy to see you in their inbox with compelling messaging and visual content. I’ll actively track what’s working and what’s not so we can quickly adapt and improve the newsletter’s engagement and reach.
Molly really takes the time to understand your goals and your audience. She gets to know YOU so that your voice never gets lost. Molly makes the process so incredibly easy and I am continually blown away by how quickly (and effortlessly) she helps turn things around. Molly-fying, as I like to call it, is something everyone could benefit from! Liz Kroft, Realtor